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Healthy Start

You may be able to claim a Healthy Start card if you are at least 10 weeks pregnant and/or have a child in your care under the age of 4. If you are eligible for the Healthy Start card, you can get free vitamins and use the card to help with buying milk (including first formula milk), vegetables and fruit.

Eating a varied diet with plenty of fruit and vegetables helps us stay well, as well as helping our mood and energy levels.


Did You Know in Norfolk?

Less than 63% of families eligible for Healthy Start cards claim them. This means missed opportunities for healthy vitamins, food, and milk to be claimed to support their baby’s health and development.

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Am I Eligible?

You’ll qualify for the Healthy Start scheme if you’re at least 10 weeks pregnant or you have at least one child that’s under 4.

In addition, you must be receiving any of the following:

  • Child Tax Credit (only if your family’s annual income is £16,190 or less)
  • Income Support
  • Income-based Jobseeker’s Allowance
  • Pension Credit (which includes the child addition)
  • Universal Credit (only if your family’s take-home pay is £408 or less per month from employment).

You will also be eligible for Healthy Start if:

  • You’re under 18 and pregnant, even if you are not claiming any benefits.

How Do I Apply?

You can apply online. To apply, you will need your:

  • Name
  • Address
  • Date of birth
  • National Insurance number
  • Baby’s due date (if you’re pregnant).

You can find more information on whether you are eligible, how to apply and frequently asked questions on the NHS Healthy Start website. 

Find out more about Healthy Start


Healthy Start Vitamins

Who Can Get Free Healthy Start Vitamins?

If you are eligible for the Healthy Start scheme you will also be eligible for free Healthy Start vitamins.

You can have free Healthy Start vitamins whilst you’re pregnant and until your baby’s first birthday. Eligible children can have free Healthy Start vitamin drops from the age of 4 weeks until their 4th birthday. Children who are having 500ml or more of infant formula a day do not need Healthy Start vitamins.

Your Health Visiting team will discuss these with you at each contact and will give them out at the new birth contact to eligible children and parents who fit the criteria and have a Healthy Start card.

Alternatively, to collect your vitamins, you will need to use your Healthy Start card in participating pharmacies. Use the post code search below find your nearest participating pharmacy in Norfolk.

Why Should I Get Healthy Start Vitamins?

Young children may not get enough vitamin A and D, even if they are eating well. If you're pregnant and breastfeeding you may not get enough vitamin C, D, or folic acid.

Healthy Start vitamin products provide the correct amount of vitamins recommended by the government. They do not contain milk, egg, gluten, soya or peanut residues. They are also suitable for vegetarian and halal diets.

Healthy Start Vitamins - Photograph against purple background of a white container with healthy start vitamins  and vitamin drops on the label.


Who Can Help?

You can contact the Healthy Start Helpline on 0300 330 7010 or contact via the online form. Phone lines are open 8am - 6pm Monday to Friday (excluding public holidays).

You can contact the Healthy Child Service team by calling Just One Number on 0300 300 0123 or texting Parentline on 07520 631590. Our opening hours are 8am-6pm Monday-Friday (excluding bank holidays) and 9am-1pm on Saturdays.

If you are 11-19 you can text Chathealth on 07480 635060 for confidential advice from one of the Healthy Child Service team.

You can speak to other Norfolk parents and carers by clicking our online community forum below. 

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